Shaniece Parker is a Creative Director and Designer based in Zurich. She has worked with emerging Swiss brands, artists, designers and The Metropolitan Museum of Art and Tina Kim Gallery, Clare Rhodes, Creatures of Comfort and Rachel Comey in New York, among others. Please contact for current availability and CV.
for
AVEA
Health & Wellness
2021-2025
Zurich, CH
Role:
Creative Direction
Brand Strategy
Brand Positioning
Concept
Packing Design System TOV & Brand Guidelines
As Founding Creative Director, I led the end-to-end brand creation for AVEA, shaping the visual and verbal identity from inception. The creative approach positioned AVEA at the intersection of scientific rigor and longevity culture, translating evidence-based nutrition into a refined, intuitive system. From brand strategy and packaging architecture to tone of voice, guidelines, and campaign art direction, the work emphasized clarity, materiality, and restraint, establishing proactive health as a long-term practice grounded in trust, precision, and quiet confidence.
for
Hotel ÜJA
Hospitality
2025
Engadin, CH
Services
Creative Direction
Rebrand Concept
Image
Brand Guidelines
As the freelance Creative Director, I was commissioned to reimagine the former Hotel Traube as Hotel ÜJA, a contemporary hospitality brand rooted in local Engadin heritage and modern simplicity. The project called for an economical yet elevated repositioning, one that reflected the quality of beautifully crafted Swiss pine interiors while attracting both adventure travelers and retreat seekers. The resulting brand concept, Greetings from ÜJA, draws on the nostalgia of postcards, mapping, and handwritten correspondence to evoke a sense of home, belonging, and discovery. From brand strategy and visual identity to tone of voice and guidelines, the work balances alpine tradition with modern hospitality, transitioning the hotel into a welcoming space in the mountains that feels both like home and an invitation to explore.
for
Palmar Swimwear
Fashion
2023
Zurich, CH
Services
Creative Direction
Rebrand Concept
New Visual Identity
Art Direction
Tagline
Brand Guidelines
As the freelance Creative Director, I led the brand refinement for Palmar Swimwear, a Swiss-founded swim and lifestyle brand centred on confidence, accessibility, and considered design. The project focused on re-positioning and elevating the existing identity, in order to provide cohesion and structure to a brand already trusted for its fit and inclusivity. The creative direction approach shifted Palmar away from overtly girlish codes toward a more confident, sensual, and sophisticated expression, reframing swimwear as something women feel empowered to wear. Grounded in the idea of celebrating the female form—one curve at a time—the work unified visual identity, typography, colour, and tone of voice, allowing the brand to mature and stand out in the Swiss market while preserving its warmth, strength, and distinctly human point of view.
for
The Metropolitan Museum of Art
Museum, Fine Art
2017-2020
New York City, NY
Role:
Graphic Design
Assistant Art Direction
Social Media
Illustration
As an in-house Graphic Designer on the Digital Experience team at The Metropolitan Museum of Art, I contributed to exhibition-led branding and digital systems that extended the institution’s curatorial voice across contemporary platforms. My work focused in part on the Costume Institute’s Camp: Notes on Fashion exhibition, developing digital expressions that honoured the exhibition’s conceptual depth while maintaining The Met’s global brand standards. The work spanned digital platforms, social media, signage, packaging, and museum materials, with each touchpoint designed to balance scholarly integrity with a refined public-facing experience and position digital design as an extension of the museum’s cultural mission.
Alongside exhibition work, I supported catalogue shoots, highlighted key programming through social storytelling, and contributed to audience engagement across platforms. I was also selected as a High School Intern Supervisor, mentoring emerging creatives through rotating internship cohorts, and later served as a Student Mentor within the museum’s university fellowship program, supporting early-career talent pursuing creative pathways within cultural institutions.
for
Tina Kim Gallery
Fine Art
2015-2017
New York City, NY
Role:
Graphic Design
Brand & Visual Identity
Exhibition Design Support
Editorial & Publication Design Production
Communications
As Senior Manager of Brand and Communications at Tina Kim Gallery, I led the development and execution of visual identity and brand expression across exhibitions, publications, and gallery communications. Working closely with artists, curators, authors, and external publishers, my role focused on translating complex curatorial narratives into clear, considered visual systems across print, digital, and editorial platforms. The work supported the gallery’s international presence and long-term positioning, ensuring consistency and cultural clarity across exhibition campaigns, monographs, catalogues, and public-facing materials.
In parallel, I oversaw publication production and book projects from concept through release, managing contributors and maintaining creative standards across all stages of production. The role also included close collaboration with the gallery founder and leadership team, supporting artist relations, institutional storytelling, and the presentation of work to collectors, museums, and global audiences.
for
Clare Rhodes (Casting by Us)
Fashion/NYFW
2012-2017
New York City, NY
Role:
Lead Casting Assistant
Casting Support
Go-See Coordination
Model Management
Backstage & Show Production
Photography & Documentation
As a Lead Casting Assistant at Casting By Us, I assisted casting director Clare Rhodes on runway and presentation casting for New York Fashion Week. My role supported talent selection, go-see coordination, and show-day execution, working closely with designers, production teams, and models to ensure casting aligned with each collection’s creative direction. The work required a strong eye for emerging talent, operational precision, and the ability to manage fast-paced, high-pressure environments.
In addition to casting support, I managed model logistics, assisted with fittings and backstage flow, and contributed to photography and documentation throughout the casting process. This role provided hands-on experience in casting strategy, fashion production, and behind-the-scenes coordination at an industry level.