Barbett
Barbett celebrates the belief that a woman’s place in the world is nowhere other than exactly where she chooses for it to be. They do so by sharing stories of women of the world who have moved from their countries of origin to forge new paths abroad. Barbett’s hope is that with each interview and photograph, more women might be compelled to explore life beyond boundary or border.
Role
Brand Identity Consultant
Tasks
Brand Name Ideation
Moodboarding
Illustration
The Voices behind Barbett
“I had this really distinct feeling, kind of a fear, that I needed to get out from behind the white picket fence. I needed to. It’s like I am the rock and the world is coming to me. There was something deeper in me that was just like - you’ve got to push yourself way further than this.”
— Hillary Kane
“I was really excited. I had no idea. I didn’t even know what Darwin was like. I just went there. I had no idea where I was going or what it was gonna be like and it just all…came. Even if it was a sewing school, the fact that it was not real-life just made it not as interesting. I wanted to meet people that actually were doing these things. I feel way more open and I can allow way more people around me and accept them the way they are, because I’m more accepting of myself. You really need to break the architecture that was built in yourself.
— Chloe Lebee
I ran from those people as quickly as I could when I was 15 and I never turned back. That was enough to snap me out of the self-indulgence of fear in a way. It’s like, you’re here, be here. Be here. Be fully present. I had the desperate need to laugh, because life was not funny. And I thought, well if I want the funny, I better write some fucking jokes.
— Skid Moore
Founders: Chelsi Asulin & Hillary Rothman
Brand Consultant: Shaniece Parker
Brand Agency: Best
Web Developer: Veronica Li
Copywriter: Jane Abbogast