Avea Life

Role
Art Direction & Design

Responsibilities
Brand Identity (Art Direction)
Brand Guidelines (Designer)
Packaging Design (Art Direction)
Image Guidelines (Art Direction)
E-Commerce Web Design (Designer)
Advertising Campaigns Design & Storyboarding (Art Direction)

The Avea Brand
Avea is a Swiss longevity and wellness start-up that provides high-quality supplement that targets and reverses the hallmarks of ageing. Avea offers effective formulas that reflect the latest in longevity and healthspan research.

After supplementing with Avea products, users notice a real difference in their energy levels, sleep quality, focus levels, skin health, and more.

Concept Development
Avea was founded in May 2021. In order to launch the brand to the public by January 2022, I worked from the beginning stages to develop and design a brand identity that visually reflects a lifestyle, longevity, and wellness brand that is clean, elegant, science-based, and modern. Most importantly, the brand identity needed to look premium, approachable and balanced between both genders as the founders felt that the brand name "Avea" leaned too feminine. The founders wanted to find a way to make the brand more gender-neutral and appealing to male customers, and the final deliverable which launched (in January 2022) was the debut.

Project Overview
I created a premium and approachable brand concept inspired by Swiss nature, the brand's core ingredients, and extensive research and design. The project was divided into five stages. Design the brand's visual concept, guidelines, packaging and labels, E-commerce website, and social media and marketing advertisements.

Avea's brand color palette was inspired by the backdrop surrounding the thermal baths in Vals, Switzerland. A place embedded in nature reflecting a practice of wellness for longevity.